The Nou Campanar fault has presented in the Ceramic Museum of the Palace of the Marqués de Dos Aguas, which will be its new solidarity project for 2014-2015.
David Moreno and Miguel Arraiz, artists and creators of the project; Rosa Aragonés, director general of the Conselleria de Bienestar Social; Lucía Cerón, regional secretary of the Conselleria de Bienestar Social; Jaume Coll, director of the Museo Nacional de Cerámica and Xavier Laumain, of ARAE Patrimonio, took part in the presentation.
Nou campanar has decided to give a radical turn to the model of falla that it has applied in the last years raising the social function that the faults must fulfill as well as the form of interaction between the spectator and the monument. The project will be based on the vindication of the use of public space as a collective experience and on the recovery of Valencian cultural heritage. In order to materialize this idea, the fallero monument will be given a new dimension, in which the public will not only observe it, but will be able to participate and interact with it.
The initial idea is to base the project on the recovery of Valencian cultural heritage through the Nolla mosaic, with the collaboration of ARAE Patrimonio. In order to claim our heritage, the responsible use of urban space as a means for coexistence, exchange, experience and rebellion will be taken as a reference, but always from a responsible and ethical use of it.
Thanks to the Conselleria de Bienestar Social, it has been possible to develop a solidary educational programme in which children in centres for minors and at risk of social exclusion will take part in a series of workshops that will raise awareness of the importance of public space.
To start this project, Nou Campanar will also count on the help of the Cronista Beguer i Esteve de Torrent fault line. Based on the experience of this commission fallera in the development of collaborative projects in previous years, they will be the ones to develop a complete educational program that covers five months working with about two hundred children. Putting into practice an unpublished formula of collaboration between two fallas commissions in which the aim is to influence the social work of the fallas.
Rappers like Chojin, Langui or Shotta, together with graffiti artists like Dulk and Grego Acevedo will help these kids to develop these educational workshops that will be filmed by the Valencian producer Barret Films, for the elaboration of a transmedia television workshop through its Magacine Project.
The viability of the project is possible thanks to the search for new formulas of patronage between commission and Valencian companies. The solidarity project will be financed through the collaboration of Alpesa, Serunion, Cebria and Alpisa.
The final intention of the project will be to build, together with the collaboration of these minors and all those who visit the falla, a huge Nolla mosaic based on the original designs and colours for which 90,000 pieces will be used and which will measure 180m2. This giant mosaic will be revealed during the days of faults and will help to complete the large monument.
This year’s solidarity project: TARACEA
Taracea is how we baptized our children’s monument. The initial idea was based on recovering the Valencian cultural heritage through the Nolla mosaic, together with the collaboration of ARAE Heritage. ARAE is one of the architectural studios working on the documentation and recovery of this high quality mosaic and on the rehabilitation of the Palacete de Nolla in Meliana.
The axis that will guide the entire children’s project was initially going to be the mosaic. But as the project evolved, consideration was given to the possibility of including in it a solidarity programme aimed at minors at risk of social exclusion. In the end, after knowing the reality of some of them, it was decided to extend the project to a much broader educational program.
In order to do this, the responsible use of urban space as a means for coexistence, exchange, experience and rebellion will be taken as a reference, but from a responsible and ethical use of it. Thus, based on the urban language linked to art, we developed two more axes: music as a language with rap as its best exponent, and graffiti and public art as ways of expression and social participation.
These paths will be developed through a series of workshops. As a playful presentation, we will reveal to the children the possibilities and the interrelations between these three axes, in order to teach them:
The value of heritage and its responsible use.
Graffiti as a plastic language and its ethical rules.
Hip-hop as an expression of political and social positions and as a way of reflection.
For this we have contacted some of the greatest exponents in these fields who will help us develop concrete workshops to put into practice everything established: the graffiti artists Dulk and Grego Acevedo, and the rappers Chojin, Langui and Shotta. We will also count on the participation of Barret Films for the elaboration of a workshop of television transversal to the whole program, through its Project Magacine.
About the artists
Miguel is an architect at Bipolaire Arquitectos. His work there focuses on two main areas: historic centres and restoration on the one hand, and sustainable architecture on the other. He also participates in the research group Climate Symbiosis, which researches architecture and urban planning with the aim of reducing human impact.
In addition, Miguel has a great interest in art and urban interventions, being one of the founders of Pink Intruder, where he has been able to develop his artistic concerns.
David studied Advertising and PR. On the same day he graduated, he began a career in Fine Arts. Since then, he has focused on visual art. During these last years, his creative activity has been related to the fallas, carrying out projects for the most important commissions of the festival as Convent Jerusalem or Nou Campanar. With his work, David has tried to challenge the status quo of the fallero monument, questioning its traditional language.
For David, fallas have an enormous potential as a form of expression, of occupation of urban space and as a means of bringing people together.
About Nou Campanar and its social work
In spite of its short trajectory, Nou Campanar has been postulated as one of the most relevant fallas of Valencia: 7 first prizes of big falla in special section and 6 first prizes infantile in only 11 years of trajectory, do of this grouping one of the most important of the history.
However, the beginnings of Nou Campanar were marked by the terrible attacks of March 11, 2004. Since then, the falla has been doing all kinds of solidarity work, collaborating since then with different oenegés as the Association of Victims of Terrorism, the Penya Valencianista per la Solidaritat, the Foundation for Justice, or recently, with the Spanish Association Against Cancer last year.
However, Nou Campanar is a failure commission. Although the size of its monuments has varied from its beginnings to the present day, they remain true to their philosophy: to be different. The recent changes that the commission has gone through have forced it to take new paths, but always guided by the same idea of change and help for the most disadvantaged.
This year the commission has decided to make a turn in the conception of the monument, its function and its aesthetic possibilities, opening all the avenues of debate and reflection that help to energize the party and connect it with all those audiences that either reject it or do not arouse interest. Developing a complete aesthetic project that aims to investigate new plastic languages that serve for interaction with the public space and the involvement and participation of the spectator. And in a third axis emphasizing in a special way in the social function that must fulfill the commission of falla as an actor in the neighborhood that gives him its space.
During this year, we hope that with our solidarity project we can help all those minors at risk of social exclusion and all our children can learn to value and love public space as an environment of creation and experimentation where they can give free rein to all their imagination and concerns.
About Nolla’s mosaic
In 1860, Miguel Nolla Bruixet, a businessman from Reus, decided to establish a factory in Meliana dedicated to the production of ceramic mosaics of exceptional quality. This industry would be a pioneer in all areas, in the image of its visionary founder. Thus, it will be one of the engines of industrialisation not only in Valencia, but also in Spain. In addition, the production systems developed in it, as well as the social measures adopted by Miguel Nolla, or the overwhelming quality of its ceramics, would mark a turning point in Spanish society at the end of the 19th century.
Nolla pottery is the first stoneware produced in Spain. Inspired by the English industry, Miguel Nolla managed to outperform its benchmark models, producing a material of hitherto unknown quality. In order to achieve this feat, he had to overcome all the obstacles involved in the production, with “primitive” means, of such a novel material.
Nolla pottery is the first stoneware produced in Spain. Inspired by the English industry, Miguel Nolla manages to surpass its reference models, producing a material of hitherto unknown quality. To achieve this feat, he had to overcome all the obstacles involved in the production, with “primitive” means, of a material as novel and complex as a ceramic fired at high temperatures – more than 1200 degrees – in a true R&D effort, using the most modern machinery of the time, and the incomparable ingenuity of its equipment.
The mechanical resistance of its tesserae, similar to those of the best Carrara marbles, as well as its inalterability to atmospheric or chemical agents, make this ceramic a material that is, even today, a technological boast.
Nolla mosaics are composed of geometric tesserae – mainly squares, triangles, rectangles and rhombuses – monochromatic and dyed in mass, although there are some models with inlaid motifs. These pieces allow an infinite number of multicolour combinations, both geometric and figurative. The factory catalogues display beautiful drawings, usually repeatable modules, to meet all customer needs. Placed piece by piece by skilful mosaiqueros, they formed true ceramic carpets.
The material legacy of this industry is, today, an endless number of mosaics, present all over the planet, and an architectural ensemble, in Meliana, made up of manufacturing facilities and a small palace, which was the company’s showroom. This magnificent building, an obligatory stop for those travelling to Valencia, hosted the visits of the most outstanding society of the late nineteenth century, such as the kings Amadeo de Saboya and Alfonso XII, General Prim, Blasco Ibañez, the poet Querol, or Hans Von Benda.
Unfortunately, there is a profound lack of knowledge of this ceramic, of its immense historical, artistic and industrial value, which leads to the rapid disappearance of the compositions still conserved. In order to reverse this trend, important study and dissemination work is being carried out by ARAE Patrimonio y Restauración and the Centro de Investigación y Difusión de la Cerámica Nolla (CIDCeN).
Ángela López Sabater and Xavier Laumain are part of ARAE Patrimonio y Restauración. Both are heritage architects, specialists in Nolla ceramics. Their work for the study of the Palauet Nolla de Meliana, emblematic building of the old mosaic factory, has been awarded the prestigious European Union Prize for Cultural Heritage / Europa Nostra Award 2012.
They also sit on the board of directors of the recent Centro de Investigación y Difusión de la Cerámica Nolla (CIDCeN), where they develop several lines of research linked to this material.
Falla Cronista Beguer i Esteve
The solidary beginnings of the Cronista Beguer i Esteve falla began almost by chance. During its first fallero exercise in 1996, a component of the commission commented, days before failures, the case of some Colombian children who were going to be operated of the eyes in Barcelona. The children had the operations and the stay covered, but the mother’s stay was not covered. Almost spontaneously, during the days of fallas a raffle was mounted in which the falleros contributed those objects that they had for house and that they no longer used. Barely 100,000 pesetas were collected, but it was enough to help the family and to sow the germ of solidarity in the fallera commission. During the following years, the raffle was repeated with the purpose of helping the Colombian family in their displacements to Barcelona for the later revisions.
In 2004, the fault decided to go a step further and gave shape to the solidarity activity, making the raffle one of the central activities of the commission. To this end, it was decided that every September within the celebration of Mig Any, the raffle would be held each year for a torrentine entity or association such as El Asilo de Santa Elena, Los Hogares de San Martín de Porres, El Club del Minusválido, Cáritas, Nova Vida or Cruz Roja, among others.
Finally, in 2009 the falla decided to take another step forward and, in addition to the solidarity raffle, it was decided to develop a joint project with ADISTO (Association of Disabled Torrent) that would bear the slogan “One more”. In this project, the members of the commission would share their activities with the members of ADISTO and vice versa. In addition, the members of ADISTO had the important challenge of being responsible for carrying out the child falla of Cronista, along with the children of the commission.
That year a new way of understanding solidarity emerged in the commission, since the solidarity project from that moment on became one of the fundamental pillars of the Cronista Beguer i Esteve fault, along with the monument and culture, evolving year after year.
Its two most ambitious projects are those developed in 2012 and 2014 in which the solidarity project is conceived as an activity that spans the whole year and the work of the falla to be the fallero monument the last manifestation of all this work.
Most outstanding solidarity projects
The Solidarity Project of the 2012 exercise “Hope is a hanging mirror in the future” is one more step in the conception of Solidarity in the Chronicle Fault. This is how a concept is put forward on which everything revolves: the evils of society. Intolerance: racism and xenophobia, sexual abuse of minors, drugs, gender violence, abuse of power and labour exploitation, third world wars. Everything revolves around these problems-evils of society and what we do to eradicate them, what we do to fight them, therefore, monument and a complete program of activities were carried out throughout the exercise becoming the day to day of our Cultural Association activities such as talks, exhibitions, radio workshop, conferences that were occupying the exercise together with the Collaborating Entities so much National (Movement against the Intolerance, Red Cross, Global Humanitarian, Help in Action), Autonomic (General Direction of Family and Woman, Conselleria of Justice and Social Welfare, Insituto Espill) and Local (Ajuntament de Torrent, Casa de la Dona, Nova Vida). There were also sponsors who gave visibility to the project as well as artists such as El Chojin, Juan Manuel Montilla El Langui. Rapsodes and media such as Levante tv and Cadena Ser.
This complete project saw its culmination with the fallero monument where all and each one of the problems-males of the society had their representation in the different scenes that conformed the same one.
The 2014 solidarity project “Molta gent en xicotets llocs fent menuts gestos poden canviar el món” gives continuity to the concept initiated in 2012, in which everything revolves around the monument and the daily activity of the Cultural Association so that on this occasion and taking as a reference the artist Arne Quinze for his constructions of trees in wood, starting from that tree, as the dry society and without values, of the Chinese tradition in which coins are thrown to ask wishes to the new year. We designed a great project in which we unite:
Social intervention through the actions carried out with the Social Action Centre of the Catholic Circle of Torrent and the Food Point.
Intervention in the environment together with the “Col-lectiu Soterranya” of Torrent.
Our monument a vareta tree, was born empty as society on March 16, surrounded by gray men who prevented society from changing, but Torrent society was who with their ribbons of color.
Each person who went to the tree and brought a kilo of food was given a tape to write a wish to throw the tree, in total we collected about 750 kg.
About Barret Films
Barret Films is a Valencian production company specialized in interactive documentary content that wants to take advantage of the possibilities that new technologies offer to explore new narrative paths, establish new relationships with the spectator and build a new model of online television.
Her works include Las voces de la memoria, a transmedia documentary on Alzheimer’s disease and the power of music; and 0 responsables, a research commission on the Valencia metro accident in 2006, which served as the main source for Jordi Évole and his renowned special on the Salvados programme, which dealt with this delicate subject.